SEO is constructed by a very complex web of activity. Even people with basic knowledge of Search engine optimisation can become quickly overwhelmed without an adaptable strategised framework.
We’ve developed our strategies through both success and failure. Our strategies adapt with varying budgets, expectations and industries. A main factor of strategy is competition. How difficult is it to rank in your industry?
Although the process begins with an initial strategy, it’s important that an SEO strategy evolves with the landscape.
If your business already has SEO Wigan activity, when was the strategy last addressed?
If you’re planning on giving SEO a go yourself in your spare time, do you know what search engine optimisation tools you’ll use to monitor how well the current strategy is going? Do you know how to properly use those tools?
These are essentially rhetorical questions otherwise it’s unlikely you’d be at this point on this page.
Our strategies are formed around the 4 pillars of SEO. These are: Technical, On-site, Content and Off-site.
To succeed long-term in SEO, it’s compulsory that your SEO strategy is built around these 4 pillars, dipping in and out of each on a regular basis.
These 4 pillars are, though, essentially 4 different job titles. Being an SEO Wigan agency, our strategies are able to use our own expert people for their strengths within the 4 pillars. It can be extremely difficult and rare for a non-specialist SEO Wigan agency or individual SEO Wigan consultant to perform all 4 of these pillars to the extent of what they need to be performed.
SEO activity can be an endless pit of unsuccessful work if the strategy is not formulated from the correct research, experience and continued planning.